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The manufacturer of a leading brand of painkiller has been accused of misleading customers in Australia. But how do people choose over-the-counter pain relief? There's a whole range of Nurofen products. There are Nurofen capsules, caplets and "meltlets".
 psychology belief trust medicine brand business
When we fall under the spell of a charismatic figure, areas of the brain responsible for scepticism and vigilance become less active. That's the finding of a study which looked at people's response to prayers spoken by someone purportedly possessing divine healing powers. ... Schjødt says that this explains why certain individuals can gain influence over others, and concludes that their ability to do so depends heavily on...

2010-04-27

 prayer healer charisma authority reliance trust religion politics brain defense
Trust and betrayal of trust are ubiquitous in human societies. Recent behavioral evidence shows that the neuropeptide oxytocin increases trust among humans, thus offering a unique chance of gaining a deeper understanding of the neural mechanisms underlying trust and the adaptation to breach of trust. We examined the neural circuitry of trusting behavior by combining the intranasal, double-blind, administration of oxytocin with fMRI. We...

2008-05-22

 neuroscience psychology hormone oxytocin trust brain betrayal
Facebook has made its first steps into the search market. The social network has launched a trial of a feature called Questions, which allows people to pose queries to the site's 500 million users...

2010-07-29

 Facebook question search trust
If I were a con artist, I’d get in the habit of buying people warm drinks. If that didn’t work, I’d start conducting my con in warm rooms, or maybe move to a tropical region. Why? Because fleeting feelings of heat increase our willingness to trust strangers. That, at least, is the conclusion of a clever new paper from the Bargh lab, which measured the effect of temperature on interpersonal interactions. It’s yet another reminder that even...

2010-11-30

 psychology perception brain cognition deception manipulation trust temperature warm
We're not driven only by emotions, of course—we also reason, deliberate. But reasoning comes later, works slower—and even then, it doesn't take place in an emotional vacuum. Rather, our quick-fire emotions can set us on a course of thinking that's highly biased, especially on topics we care a great deal about. ... Given the power of our prior beliefs to skew how we respond to new information, one thing is becoming clear: If...

2011-04-18

 religion science belief unconscious brain thinking reason subconscious association memory rational bias free will manipulation truth psychology opinion junk science pseudoscience argument evidence philosophy Iraq politics persuasion irrational gossip misinformation misleading climate change creationism vaccine superstition advertisement marketing trust